What does Affinity for Technology Interaction mean?
The 9-item affinity for technology interaction (ATI) scale is designed to assess a person’s tendency to actively engage in intensive technology interaction — or to avoid it. ATI can be seen as a core personal resource for users’ successful coping with technology.
ATI is a key facet of user personality and therefore essential when assessing user characteristics in research on technology interaction. Use cases include the identification of sample biases in usability tests or adapting interfaces or technology-related trainings to ATI values in the user group.
Do you have any questions regarding the scale? Just drop us a line at email@example.com. We are very interested to get in contact and look forward to answer your questions!
- Attig, C., Wessel, D., & Franke, T. (2017). Assessing personality differences in human–technology interaction: An overview of key self-report scales to predict successful interaction. In C. Stephanidis (Ed.), HCI International 2017 – posters’ extended abstracts, part I, CCIS 713 (pp. 19–29). Cham, Switzerland: Springer International Publishing AG. doi:10.1007/978-3-319-58750-9_3 [get free preprint]
- Franke, T., Attig, C., & Wessel, D. (2019). A Personal Resource for Technology Interaction: Development and Validation of the Affinity for Technology Interaction (ATI) Scale. International Journal of Human–Computer Interaction, 35(6), 456-467, DOI: 10.1080/10447318.2018.1456150 [get free preprint]
Download the scale for use in your project:
Short Scale Version
Use THe Scale
Downloading the Scale
Conditions of Use
The scale is free to use. However, we appreciate it if you cite the scale as:
Franke, T., Attig, C., & Wessel, D. (2019). A Personal Resource for Technology Interaction: Development and Validation of the Affinity for Technology Interaction (ATI) Scale. International Journal of Human–Computer Interaction, 35(6), 456-467, DOI: 10.1080/10447318.2018.1456150
and send us a short message. We are always happy to hear how it is used and whether it was useful.
Calculating Scale Means
When analyzing participants’ responses, code the answers to the items with 1 to 6, but reverse code the responses to items 3, 6 and 8 (see analysis information in the Word/PDF document of the scale). The user’s ATI score is the mean of the 9 ATI item values (6 original values and 3 reverse coded items).
Assessing Cronbach’s alpha is recommended prior to calculating the means.
Analysis and Interpretation
For analysis/interpretation, we strongly recommend using, e.g., correlations/regression analyses or including ATI as a covariate, and avoid creating groups (e.g., doing a split at 3.5 or a median split, followed e.g., by t-Tests). Reasons being:
- ATI was developed to cover the whole range of affinity for technology in a population, without floor or ceiling effects. It’s a continuous variable that does not lend itself to artificial grouping. There are no sudden changes which would indicate specific subgroups of affinity for technology interaction.
- You’d lose a lot of information if you split the sample, e.g., a person whose ATI score is slightly above/below the «magical» line would be treated the same as someone in the extremes.
- «Average» ATI varies between populations. Groups which are self-selected for their interest in technology (e.g., computer scientists) will have higher ATI values, so a person might be below average in the sample but above average in the population.
Get in Touch
Who we are
Prof. Dr. Thomas Franke
Thomas Franke is a professor of Engineering Psychology and Cognitive Ergonomics at University of Lübeck. He received his PhD in 2014 from Chemnitz University of Technology. He is particularly interested in user diversity and a resource perspective on user-technology interaction.
Christiane Attig, M.Sc.
Christiane Attig is an engineering and cognitive psychologist at Chemnitz University of Technology, where she received her Master of Science in Psychology in 2016. Besides research focusing on user state detection in human-computer interaction, she is also particularly interested in user diversity and user interaction with activity trackers.
Dr. Daniel Wessel
Daniel Wessel is a researcher at the Institute for Multimedia and Interactive Systems at University of Lübeck. His research interests include mobile media, research methods and evaluation, and especially the interaction between psychology and computer technology.